“What Will You Call This Promotion?”

Just when you thought the name problems plaguing the Toy Story Midway Mania attraction were as confusing as it gets, Disney has outdone themselves. Many of you probably remember when we first reported in May 2008 about the marketing campaign for Disney Parks that would revolve around celebrating special milestones in life and would be titled “Magical Celebrations”. Since that report 8 months ago, the campaign has begun at the Walt Disney World and Disneyland Resorts under the already conflicting titles “What Will You Celebrate?”, “Celebrate Today!” and “Celebrate Everyday!”. Now, one month into this “celebration”, we have Disney actually using the “Magical Celebrations” title for a new sweepstakes. Despite all this brand confusion, there is a bright spot. Those who enter daily throughout the month of February in this “Magical Celebrations Sweepstakes” have a chance to win one of five dream vacations to the Disney Parks, including:

  • Limo Transportation to and from the Airport
  • Special Guided Tour of Walt Disney World Resort or Disneyland Resort
  • Disney’s Photopass PhotoBook and PhotoCD
  • $200 Disney Gift Card
  • and more!!!

To enter the sweepstakes, just visit disney.com/celebrate daily, and remember, you can also enter by texting MAGIC to DISNEY (347639). Along with daily entry, those who enter online will be granted a different virtual prize everyday throughout the month of February. Good luck!!!

Bay Lake Tower Set to Open August 4, and Other DVC News

Bay Lake Tower at Disney’s Contemporary Resort is scheduled to open on Aug. 4, 2009. The Treehouse Villas at Saratoga Springs Resort are scheduled to open this summer, but no date has been released. All 60 “treehouses” are scheduled to open simultaneously.

Members with ownership interests in Bay Lake Tower at Disney’s Contemporary Resort may begin making reservations for their new home resort on Feb. 8. On that same date, Members with ownership interests at Disney’s Saratoga Springs Resort may begin making reservations for the resort’s new Treehouse Villas accommodations.

All Disney Vacation Club Members may book reservations for Bay Lake Tower at Disney’s Contemporary Resort and the Treehouse Villas accommodations at Disney’s Saratoga Springs Resort & Spa beginning on Feb. 22.

Construction of Bay Lake Tower at Disney’s Contemporary Resort remains ahead of schedule, putting the new Disney Vacation Club Resort on pace for an estimated opening on Aug. 4.

How exactly will members be able to make reservations next week for the Treehouse Villas when an opening date has not yet been announced? We haven’t heard anything about this minor issue yet.

In other DVC news, the Online Check-In Service currently being rolled out at select Disney resorts will launch for Disney Vacation Club Members on Feb. 24.

It’s a Small World Product Release & Signing

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it’s a small world Product Release & Signing
Special Guests: Artist, Dave Avanzino & Disney Legend, Alice Davis
Date: February 28, 2009
Time: 10 a.m. to 12 Noon
Location: Disneyana Shop, Main Street, U.S.A., Disneyland® park

Product Information:
Join us Saturday, February 28, 2009 as we welcome Artist, Dave Avanzino and Disney Legend, Alice Davis who will be on hand for a special appearance and signing of our theme park exclusive it’s a small world merchandise commemorating the re-opening of the beloved attraction. Alice and Dave will be on hand from 10 a.m. to 12 Noon in the Disneyana Shop on the day of release.

Available as part of this special signing will be original and limited edition it’s a small world artwork by Former Walt Disney Imagineer, Jimmy Pickering, mixed media sculpture by Artist, Dave Avanzino and three it’s a small world doll costumes replicated from the original designs that are represented in the attraction for Bolivia, Hungary and India. The costumes come complete in a framed shadowbox with a reproduction of the original sketch by Disney Legend, Alice Davis.

For information on these pieces and more, please click here.

“I Went to Disney World!”

Super Bowl XLIII MVP Santonio Holmes, wide receiver for the Pittsburgh Steelers, rides Feb. 2, 2009 in a celebratory parade with Mickey Mouse in the Magic Kingdom in Lake Buena Vista, Fla. Holmes’ visit came only hours after his “I’m Going to Disney World!” pronouncement in Tampa, Fla., following the Steelers’ last-minute, 27-23 victory over the Arizona Cardinals in Super Bowl XLIII. Holmes’ visit to Walt Disney World was part of Disney Parks’ new “What Will You Celebrate?” initiative. The wide receiver, who caught the game-winning pass in the Super Bowl, co-starred with quarterback Ben Roethlisberger in the famous “I’m Going to Disney World!” commercial which aired after the game. (Kent Phillips, photographer)

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Super Bowl MVP Santonio Holmes at Walt Disney World

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Of course, this report would be incomplete without a certain commercial that will be airing this week:


News from the February 2009 Mickey Monitor

The latest edition of the Mickey Monitor annual passholder publication is now available for viewing and offers a number of newsworthy announcements on some upcoming Walt Disney World attractions and special events. Here are some highlights:

-Passholders are being informed that Space Mountain will be closed for a “Space-Lift” beginning in April 2009. The article confirms that the track layout and the exterior look of the Mountain will not be touched during the refurbishment. While no reopening date is given, an opportunity to own a piece of the classic Magic Kingdom attraction is. For all the details on how to win a piece of Space Mountain, consult the Mickey Monitor and WDW Annual Passholder website.

-The article with top billing in this issue has a lot of information on the 2009 Epcot International Flower and Garden Festival, including a complete list of performers for the Flower Power concert series.

-Another article has more details on the upcoming “Move It! Shake It! Celebrate It! Street Party”. The parade/show will feature contemporary Radio Disney music, as well as some classic Disney tunes as characters emerge from large party boxes around the hub to party with guests in front of Cinderella Castle. The parade/show will perform multiple times daily at the Magic Kingdom beginning February 12th.

-Star Wars Weekends 2009 will be held at Disney’s Hollywood Studios on Fridays, Saturdays, and Sundays between May 22 and June 14, 2009.

More information on all of these special events and attractions, plus much more, can be found in this month’s issue of the Mickey Monitor which can be found HERE.

“What Will You Celebrate?”: Winning the Super Bowl

It’s never too early to celebrate. I guess that’s why the Super Bowl champions will be appearing at the Magic Kingdom today:

LAKE BUENA VISTA, Fla. – So how are Pittsburgh Steelers wide receiver Santonio Holmes and quarterback Ben Roethlisberger celebrating their heroic play in Super Bowl XLIII? In the frenzied moments just after their team claimed the National Football League championship Sunday night in Tampa in dramatic fashion, they stood in front of a TV camera and shouted five words that have become an almost iconic reaction to milestone achievements: “I’m going to Disney World!”

Their pronouncement, part of the production for one of TV’s most enduring and celebrated commercials, was captured after the Steelers’ 27-23 victory over the Arizona Cardinals – a game during which Holmes earned the MVP honor, catching nine Roethlisberger passes for 131 yards, including a game-winning 6-yard TD reception with 35 seconds left. Roethlisberger finished with 21 completions in 30 attempts for 256 yards. During Pittsburgh’s decisive 78-yard drive in the final 2:37, the pair connected four times for 73 yards as the Steelers earned an unprecedented sixth Super Bowl victory.

On Monday (Feb. 2), Holmes and Roethlisberger will go to the place where millions of vacationers celebrate their personal milestone moments. They will be joined in the Magic Kingdom by NFL Youth Football players from Jacksonville, Fla., who will participate with the Steeler stars in a Super Bowl celebration parade down Main Street, U.S.A.

This latest commercial is the milestone 40th of a series that began in 1987 following Super Bowl XXI. The first “ I’m going to Disney World” commercial, featuring New York Giants quarterback Phil Simms, was regarded as a groundbreaking concept – a produced national commercial involving a current event, airing on major networks within hours of its conclusion. Holmes and Roethlisberger join a lineup of people from sports and beyond who have celebrated milestone accomplishments in “I’m going to Disney World” commercials.

And this latest installment, airing just hours after the conclusion of the game, followed a similar script just ahead of Holmes’ and Roethlisberger’s visit.

‘It’s a Small World’ Song Gets a Musical Makeover

According to the LA Times Travel Blog:

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What’s the most played song in the world?

“It’s a Small World,” which plays on a continuous, 48-bar loop at one of five Disney theme parks around the world.

What’s the most annoying song in the world?

See above.

After a yearlong rehab, Disneyland will unveil the completely revamped It’s a Small World attraction on Feb. 5.

The beloved boat ride, which originally debuted at the 1964 World’s Fair before moving to the Anaheim theme park, will add approximately two dozen new Disney characters throughout the attraction, install a controversial new scene and update the now-classic song.

Walt Disney Imagineering music director John Dennis was charged with blending in new musical arrangements and counterpoint melodies to the maddeningly catchy multilingual song — “plussing” in Disney-speak.

“It was really about introducing some new elements to make it exciting and to give it a new twist, but not to take it over and change it,” Dennis said. “We found places and gaps to sort of fill in and create little new vignettes without taking anything away.”

The changes include… 

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…three new musical arrangements based on the “Small World” melody, including folk instruments, wood flute and percussion in the African scene, traditional Chinese instruments in the Asian scene and solo vocals, guitars and bass in the new pre-finale scene.

Similar existing “musical arrangements” include the gurgling mermaids, yodeling yodelers and the oh-lah-lahing can-can girls.

The biggest musical change involves the addition of five new instrumental counterpoint melodies derived from classic Disney films, including one in the Asian scene, one in the South American scene and three in the European scene.

Among the newly introduced Disney counterpoint melodies in the European scene is “All in a Golden Afternoon” from “Alice in Wonderland.”

The sauntering lilt of “Golden Afternoon” was weaved into the holes and rests of “Small World” with only a few minor key and tempo adjustments, Dennis said.

“You might not catch it the first time,” Dennis said. “Even if you don’t catch any of these, the experience isn’t diminished at all.”

Beginning with a list of 40 to 50 Disney songs, Dennis selected the five new counterpoint melodies based on how well they fit thematically and musically with “Small World.”

“There were cases where harmonically and structurally the two pieces of music were just too far apart and it was going to cause too much of a problem,” Dennis said. “We could have done it, but it wouldn’t have sounded right.”

Local musicians recorded the new arrangements and counterpoint melodies at the Imagineering sound studios in Glendale.

The irksome yet ingenious original “Small World” composition cleverly arranged two distinct melodies over the same chord progression.

Walt Disney asked songwriters Robert and Richard Sherman to pen a simple tune after the original concept of a soundtrack featuring numerous national anthems proved an “insufferable cacophony.”

Disney suggested a rondo — a circular song sung in round — like “Row, Row, Row Your Boat.”

“For a man who wasn’t a musician, wasn’t a composer, Walt had a sense of music and a sense of story and a sense of presentation,” Dennis said. “He knew a good tune could go straight from the head to the heart. He learned that in his feature films. He knew a song could move a story along very quickly.”

The Shermans quickly wrote the song we know today as “Small World,” but thought it too simple, penning several more tunes they preferred. Disney liked the simple version and the rest is musical history.

“The Shermans were so clever in creating a harmonic structure that worked for both the verse and the chorus seamlessly,” Dennis said. “The nature of the music of ‘Small World’ is that seamless aspect. It goes and goes and goes. It never stops, it never ends.”

“I’ve Gone to Disney World”

As many of us settle down to watch the Super Bowl this evening, it’s important to remember that a certain exemplary player from the World Champion Pittsburgh Steelers or Arizona Cardinals will be declaring “I’m going to Disney World” after their victory. Before that takes place, Disney would like to remind us of the many champions from different sports that have already made this famous statement over the last 22 years:

First Spot: Super Bowl XXI (Phil Simms, New York Giants)
Number of Spots Since Inception: 39

Chronology of “I’m going to Disney World” Spots:

2008 Super Bowl XLII (Eli Manning, New York Giants)
American Idol (David Cook)
2007 Super Bowl XLI (Tony Dungy and Dominic Rhodes, Indianapolis Colts)
2006 Super Bowl XL (Hines Ward, with Jerome Bettis, Pittsburgh Steelers)
2004 Super Bowl XXXVIII (Tom Brady, New England Patriots)
Major League Baseball World Series Champions (Curt Schilling, Pedro Martinez and David Ortiz, Boston Red Sox)
2003 Super Bowl XXXVII (Jon Gruden and Brad Johnson, Tampa Bay Buccaneers)
2002 Super Bowl XXXVI (Tom Brady, New England Patriots)
2001 Super Bowl XXXV (Trent Dilfer, Baltimore Ravens)
Major League Baseball home run record (Barry Bonds, San Francisco Giants)
2000 Super Bowl XXXIV (Kurt Warner, St. Louis Rams)
1999 Super Bowl XXXIII (Terrell Davis and John Elway, Denver Broncos)
Women’s World Cup (United States Championship Team)
1998 Super Bowl XXXII (John Elway, Denver Broncos)
Major League Baseball home run record (Mark McGwire, St. Louis Cardinals)
1997 Super Bowl XXXI (Desmond Howard, Green Bay Packers)
Holiday Gift-Giving (Santa Claus)
1996 Super Bowl XXX (Emmitt Smith, Dallas Cowboys)
1995 Super Bowl XXIX (Jerry Rice and Steve Young, San Francisco 49ers)
1994 Super Bowl XXVIII (Emmitt Smith, Dallas Cowboys)
Olympics (Nancy Kerrigan, U.S. Figure Skater)
1993 Super Bowl XXVII (Troy Aikman, Dallas Cowboys)
Stanley Cup (Patrick Roy, Montreal Canadiens)
1992 Super Bowl XXVI (Mark Rypien, Washington Redskins)
1991 Super Bowl XXV (Ottis Anderson, N.Y. Giants)
NBA (Michael Jordan, Chicago Bulls)
1990 Super Bowl XXIV (Joe Montana, San Francisco 49ers)
Graduation (Jim Thompson of Temple University, and
Matt Kaldenberg, Phyllis Kaldenberg and Laura McEwen of Simpson College)
1989 Super Bowl XXIII (Joe Montana, San Francisco 49ers)
NHL (Al MacInnis, Calgary Flames)
NBA (Joe Dumars, Detroit Pistons)
1988 Super Bowl XXII (Doug Williams, Washington Redskins)
Miss America (Gretchen Carlson)
World Series (Orel Hershiser, L.A. Dodgers)
NBA (Kareem Abdul-Jabbar, L.A. Lakers)
1987 Super Bowl XXI (Phil Simms, N.Y. Giants)
America’s Cup (Dennis Conner)
NBA (Magic Johnson, L.A. Lakers)
World Series (Frank Viola, Minnesota Twins)

The Super Bowl has been the catalyst for the most “I’m going to Disney World” spots (20)
There have been four “I’m going to Disney World” repeaters: Joe Montana (1989 and 1990), Emmitt Smith (1994 and 1996), John Elway (1998 and 1999) and Tom Brady (2002 and 2004).
“I’m going to Disney World” spots immediately following the Super Bowl have featured non-Super Bowl MVPs eight times: 1989, 1995 (shared), 1996, 1998, 1999 (shared), 2001, 2003 and 2007.