Hail to the Chief!

According to the OC Register’s Around Disney blog:

George Kalogridis, who previously oversaw Anaheim theme parks’ operations, today took over as the new president of the Disneyland Resort — the largest private employer in Orange County, Disney announced today.

Kalogridis, 55, is replacing Ed Grier, who announced his retirement last week and had his last day Friday.

Kalogridis most recently worked as the chief operating officer for the Disneyland Resort Paris.

But he served at the Anaheim resort at a crucial time — serving as senior vice president of Disneyland Resort operations from 2000 to 2002 when Disney’s California Adventure and Downtown Disney opened.

Kalogridis was brought in specifically for the addition. Now, California Adventure is in the middle of a $1-billion expansion, which began two years ago.

“I am thrilled to be returning to Disneyland, particularly during this exciting time of significant expansion,” said Kalogridis in a prepared statement.

“I look forward to working with the cast who make the magic for our guests every day and partnering with the Orange County community to ensure the Anaheim Resort Area continues to thrive,” he said.

For 38 years, Kalogridis has worked at the company, starting as a busboy at the opening of the Contemporary Resort at Walt Disney World in Florida and rising up to EPCOT’s vice president. He has also served as a general manager of the Grand Floridian Beach Resort, in human resources at Walt Disney World and on the development team for the Paris park.

“George is a proven strategic thinker whose operational expertise and strong leadership skills will serve him well in leading the Disneyland Resort,” said Al Weiss, president of Worldwide Operations for Walt Disney Parks and Resorts, in a prepared statement. “We are excited to welcome him back to California and look forward to his leadership as we continue to expand and grow this beloved place.”

About 20,000 employees work at the Disneyland Resort, which includes two theme parks, Downtown Disney and three hotels on 560 acres in Anaheim. The resort contributes about $3.7 billion annually to the local economy, according to a Disney press release.

The folks at the Around Disney blog also have a Q&A with George up.

Chris Lastrapes’ 10/9/09 Photo Report

WDWNT’s Chris Lastrapes was at the Disneyland Resort briefly on Friday, and he was kind enough to share some of his photos with us:

This promotion allows you to get a free child ticket to see “The Princess and the Frog” when an adult presents their paid admission ticket or Annual Pass at a select merchandise location. The child ticket will be valid only when an adult purchases an adult ticket to see the movie from December 11th through December 31st

Read More about Chris Lastrapes’ 10/9/09 Photo Report

Disneyland President Ed Grier Retires

According to the OC Register’s Around Disney blog:

Disneyland Resort President Ed Grier plans to retire effective Friday after three years of leading a major theme-park expansion and weathering a stormy debate over housing near theme parks.

Grier today announced he would leave his job overseeing Orange County’s largest private employer with about 20,000 workers at two theme parks, three hotels and a retail-entertainment complex. A replacement has yet to be named, said Lisa Haines, vice president of Disneyland Resort communications.

“I have been humbled and honored during the past three years as I’ve watched your hard work create smiles and laughter, and delight our Guests. The power of Disney magic never ceases to amaze me, and your passion will always be a source of inspiration,” Grier wrote in a memo to employees.

He declined interview requests today (To learn more abut Grier, click here for a short bio).

The Disneyland Resort job concludes a 28-career with the company, where he started as a senior auditor at Walt Disney World and ended up working in nearly every Disney theme park.

Grier, 54, stated that he has been considering the move for about a year in the memo. Haines said Grier has been discussing the possibility over the last few months with his superiors.

“One defining moment came when my wife and I moved our youngest son into his dorm at Stanford this fall. It was an opportunity to reflect on the past and consider the next chapter of our own lives,” said Grier, who has three sons. “I have had a long and rewarding career with the Walt Disney Company, and am excited to explore what’s next.”

Grier plans to help his son, Michael, who is in film school at Chapman University, with a post-production company that he recently started in Orange.

During Grier’s tenure, the resort began a $1-billion expansion of Disney’s California Adventure and constructed the company’s first West Coast timeshare units at the Grand Californian Hotel, which opened last month. Grier also helped lead Disney’s fight against the Anaheim City Council, which was considering a major housing development near Disney property. The developer eventually backed out of the proposal.

Grier’s retirement comes at a time when Disneyland Resort’s theme parks have experienced a 10-percent hike in attendance in the most recent quarter compared to the prior year, faring better than other Disney parks. However, revenue at all parks has dropped, according to the company’s most-recent financial report.

Disneyland had about 14.7 million visitors last year — the second-highest at a theme park in the world, according to the Themed Entertainment Association.

Charles Ahlers, president of the Anaheim/Orange County Visitor and Convention Bureau, said he was surprised Grier is leaving, but that Grier made a major impact with the expansion efforts.

“Ed is a crucial guy to the city of Anaheim and the whole economic fabric,” Ahlers said. “Those are big projects with lots of money and lots of ramifications to the marketplace. He clearly was in a powerful position.”

Anaheim Mayor Curt Pringle said Grier cooperated with the city on major issues, including transportation, housing and venue expansions, during his tenure.

“There have been a lot of critical points that we worked directly with Ed on. And he has been a very good partner in that whole process,” Pringle said.

Al Weiss, president of Walt Disney Parks and Resorts’ worldwide operations, lauded Grier for his efforts both at the park and in the community.

“Ed’s leadership style has facilitated a culture of collaboration that has earned him the respect of the community and the Cast,” Weiss stated in a memo to employees.

Disney’s Free Birthday Tickets Draw Millions

According to the OC Register’s Around Disney blog:

More than 3 million people have signed up for Disney’s free-on-your-birthday deal, but only about 30 percent of the registrants actually have gone to a theme park to celebrate so far.

This year, Disney is allowing guests to get free admission to a park on their birthdays. Jay Rasulo, chairman of Walt Disney Parks and Resorts, discussed the popularity of the free birthday tickets as part of a conference call Tuesday about next year’s theme-park promotion: Volunteer for a day and get into a theme park for free.

Guests have taken advantage of the birthday program more heavily at the Disneyland Resort, compared to Walt Disney World in Florida, because the Anaheim parks have a larger, local clientele, Rasulo said.

The birthday promotion has helped drive up attendance at the two Anaheim parks — Disneyland and Disney’s California Adventure.

Disneyland Resort attendance jumped 10 percent in the most recent quarter ending in June compared to the same period the previous year, despite the lagging economy, according to Disney’s financial statements.

“Certainly, I think that a program that inspires people and is relevant always impacts our attendance,” Rasulo said.

The free birthday tickets are part of the “Celebrate!” theme underway at Disneyland, including decorations and a parade.

Rasulo said he was unsure how many more people are projected to take advantage of the birthday perk the rest of this year.

In this tough economy, Rasulo said that Disney has offered more promotions to help keep up volume. Walt Disney World has even more deals, such as extended free dining packages. He said he was unsure how the company would balance the promotions from here on out.

“Clearly this past year, with the state of the economy, we know where families are. We know the situation they are facing. And clearly, we responded with promotional programs,” Rasulo said.