“What Will You Celebrate?” II: Give a Day, Get a Disney Day starring The Muppets

This morning on ABC’s Good Morning America program, the “Disney Parks” announced their new promotion for all of 2010, a second year of “What Will You Celebrate?” subtitled “Give a Day, Get a Disney Day”. As was rumored, the promotion will give a free day of admission to Walt Disney World Resort or Disneyland Resort theme park for a day of community service. Through the updated “What Will You Celebrate?” website beginning January 1st, guests can search for an approved volunteer opportunity in their area, get involved in their community for a day, and then enjoy the reward of a day at the place “Where Dreams Come True”. The campaign is aiming to give away one million one-day tickets for one million days of community service from January through December of 2010.

NOTE: If WDW/DLR annual passholders or valid multi-day ticket holders participate, they can choose from one of the following special rewards:
• Special Fastpass cards for certain attractions for up to five additional members of your party
• A collectible Ear Hat figurine with exclusive trading pins
• Donate the free ticket to a non-profit organization designated by Disney

Here is more informtaion on the promotion that was posted today on the Disney Parks Blog:

Breaking news…as we just announced on Good Morning America, if you give a day of volunteer service to a participating organization, you’ll get one day of free admission to a Disney Park. It’s a first-of-its-kind program we’re calling “Give a Day, Get a Disney Day.”

And yes, it’s that simple — a free one-day ticket to a Disneyland or Walt Disney World theme park for guests who volunteer a day of service to a participating organization. We’re celebrating you and the good things you do for your communities.

Our program officially begins on January 1, 2010. When it’s live, you’ll be able to visit www.DisneyParks.com or www.DisneyParks.ca and search for an eligible volunteer project. After completing the volunteer work, an e-mail will be sent from Disney with a link to print out a certificate to redeem at a theme park for a free one-day, one-park admission. And if you’re unable to use the ticket, it can be donated to a charity designated by Disney.

With this announcement, we’re looking for 1 million people with a passion to make a difference. And we’re working with HandsOn Network to do it. They’re helping make sure you find the perfect volunteer work. And many of the program’s volunteer opportunities will be for the family.

Also, you’ll notice that we’re raising awareness for grass-roots community volunteerism in more cities than just Chicago. Disney VoluntEARS are joining local volunteers in cities across the United States and Canada today. Work projects involving more than 1,000 volunteers are happening in Atlanta, Los Angeles, Miami and across Canada — Toronto, Montreal, Halifax and Vancouver.

We’ll be posting more details about the program and how it may involve your city on the @DisneyParks Twitter account and right here.

Of course, there are some official details you should know about: Must pre-register and sign up for eligible volunteer opportunity at disneyparks.com. Ticket quantities for this program are limited. Must be at least age 6 to participate. Other terms and conditions apply. For details, see disneyparks.com in the United States and Puerto Rico. In Canada, see disneyparks.ca.

The campaign website also finally explains why we saw so much in-park filming with The Muppets at Disneyland a few weeks ago. The Muppets are the stars of the marketing for 2010, you’ll be seeing the Jim Henson creations on a special North America tour and on nationally televised ads. The website for the tour (sponsored by Southwest Airlines) is definitely worth checking out for all the Muppet insanity and free downloads you can currently enjoy. Soon the site will have more details on the tour (including dates) that will run throughout the U.S., Puerto Rico, and Canada to spread the word about helping you community. The promotion has even garnered some star power beyond the beloved Muppets. Commercials featuring James Denton, Taye Diggs, and Teri Hatcher working along with their furry friends to help the community are also available on the official site and will probably begin airing on Disney-owned television networks starting this week.

Be sure to stay tuned to WDW News Today as we get more information on the 2010 promotion, “Give a Day, Get a Disney Day!”.

“Disney Parks” Launches New Blog On Eve of Major Announcement

The Disney Parks public relations team really shocked the online fan community earlier today with the introduction of it’s own blog site, The Disney Parks Blog. The blog already features a few posts and will feature videos, photos, and articles about the Walt Disney World Resort, Disneyland Resort, the Disney Cruise Line, and Disney Vacation Club categorized by various topics, all under a rotating picture banner (sounds familiar).

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While the blog matches the look of the WDW website, it looks like it will offer visitors a more “inside” look at the Parks and Resorts division

The launch of the blog comes just 24 hours before the “Disney Parks” division is set to unveil their marketing campaign for 2010. Rumors indicate that we may not be in for any BIG changes next year, but the free admission on your birthday promotion will most likely not be coming back after December 31st. Instead, the “Disney Parks” may be offering free admission only to those who perform community service for a certain amount of hours. Whatever the campaign may be, we’ll know for sure early tomorrow morning as Disney is set to make the announcement on ABC’s Good Morning America program. Stay tuned to WDW News Today as we get more information on this story as it develops.

Our Enormous D23 Expo Photo Report!

Since there were so many photos taken by WDWNT Network staff members of the inaugural D23 Expo from 9/10-9/13, we decided to combine all of them into one GIANT report featuring photos from Tom Corless, Luke Manning, Scott Smith, Matt Paul, and Myrna Litt:

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This photo wasn’t taken at night, we arrived at the Anaheim Convention Center at around 5:30 AM each day

Read More about Our Enormous D23 Expo Photo Report!

Disney Parks and Resorts at the D23 Expo

WDWNT Reporter Matt Paul has put together a fantastic video looking around the Disney Parks and Resorts pavilion at the D23 Expo. Included in the video is Lucky the Dinosaur, a look at Cars-Land for Disney’s California Adventure, the Storyteller’s Sandbox attraction, and a look at the massive expansion of Hong Kong Disneyland:

More D23 Expo videos are on the way, including the World of Color preview and press conference, the “Making of the U.S. Presidents” panel, and “The Making of Toy Story Mania” panel, so stay tuned! As well, be sure to tune in to this week’s WDW News Today and Disneyland News Today Podcasts (episodes 111 and 81 respectively) for our D23 Expo review special including audio from “An Afternoon with Imagineering Legends”, interviews with Imagineers on Cars-Land and the Hong Kong Disneyland expansion, and much more.

90 Day Reservation Policy Turns 180

After changing the booking window policy for all dining, recreation, and tours to just 90 days in late 2008 (to prepare for the advent of the online reservation system), the Walt Disney World Resort will be returning to a 180 day booking window effective October 27, 2009. The change was made official on the Disney Parks Twitter account earlier today, but comes as no surprise to those who have been hearing these rumors over the past several weeks.

Major Announcement: Four Parks, “One-Disney”

If you weren’t a fan of “Disney Parks” combined branding, then you’re not going to like the next major step that was taken today. Here’s the press release from Disney:

BURBANK, Calif. – February 18, 2009 – Jay Rasulo, chairman of Walt Disney Parks and Resorts, today announced organization changes to deliver a “one-Disney” experience by simplifying the Parks and Resorts operating structure, streamlining decision-making and eliminating redundancy.

“We know that our Guests want a ‘one-Disney’ experience and we must organize around that expectation,” said Rasulo. “The long-term success of Parks and Resorts depends upon our ability to adapt and innovate and respond to Guest preferences. These changes are essential to maintaining our leadership position in family tourism and reflect today’s economic realities.”

Today’s announcement accelerates the evolution of the Parks and Resorts management structure by creating seamless behind-the-scenes operations across domestic Parks and Resorts, while preserving the uniqueness, character and culture of our individual destinations.

In a memo to employees Rasulo explained: “In 2005, we announced a new Walt Disney Parks and Resorts operating structure. We transformed our organization to match consumers’ expectations: ‘one-Disney,’ regardless of how or where they experience our products. We put in place a new leadership team, integrated key business functions and implemented a consistent set of best practices. This allowed us to more rapidly and efficiently roll out new creative projects and better anticipate changes in travel trends.

“We’ve already seen innumerable benefits. Prime examples of our successes are the establishment of many maintenance and safety practices, holiday castle lighting that began in Paris and expanded into our other theme parks, the speed with which we integrated the High School Musical shows into our parks around the world, and the simultaneous openings of Toy Story Mania at Disney’s Hollywood Studios and Disney’s California Adventure.

“We have made significant progress. However, the long-term success of Parks and Resorts depends upon our ability to continue to adapt and innovate, to respond to ever-changing Guest preferences, and to implement an organization and cost structure that meet today’s economic realities. We must accelerate the evolution of our business and further refine our structure to work in a more integrated and effective manner.

“We know that our Guests want a ‘one-Disney’ experience and we must organize around that expectation. Our new structure will enhance our ability to Identify and Develop the next great Disney experience, Create and Build Disney destinations that incorporate our rich storytelling heritage and Operate them in a way that delivers a unique, memorable experience that transcends geography. Economic realities require that we do this in a simplified and streamlined manner that eliminates redundancies.”

Organization Changes Announced Today

A new Global Business Development team led by Executive Vice President Nick Franklin will combine the existing development functions of business and real estate development. The team will be responsible for driving growth by working with existing businesses on their development strategies, while also exploring new business opportunities around the globe.

Walt Disney Imagineering under the leadership of Bruce Vaughn, EVP, Chief Creative Executive and Craig Russell, EVP, Chief Design and Project Delivery Executive, will be reorganized into a single practice merging resort development with attractions and entertainment development to bring the creativity of Disney storytelling to the design and delivery of products at all Disney destinations.

Al Weiss, President, Worldwide Operations, will lead the work of merging the operating infrastructure at Walt Disney World and the Disneyland Resort to create a single domestic organization and “back-of-house” operation.

In the coming weeks, other functions will review their organizations and make appropriate changes.

In his memo Rasulo acknowledged the challenges inherent in a large-scale reorganization: “Organization changes require difficult decisions, including the elimination of some roles. These decisions were not made lightly and we know this will be a challenging transition. The people affected are our friends and colleagues, and they have made valuable contributions.”

The changes announced today are effective immediately.

What this basically means is that more attractions and entertainment offerings will be developed for both the Walt Disney World and Disneyland Resorts, rather than just for one of them. This announcement would lead us to believe persistent rumors that attractions such as “Radiator Springs Racers” and “The Little Mermaid: Ariel’s Adventure” that are going to Disney’s California Adventure as part of the billion-dollar expansion plan will also find their way to one of the four Walt Disney World theme parks sometime in the not-so-distant future. Stay tuned to WDW News Today as we get more information on this announcement and what it means to the future of the Walt Disney World Resort.

Mr. Potato Head Goes to Disney Parks

I advise y’all to check out the latest Official Disneyland Resort Vidcast. This latest vidcast takes a look at the new Mr. Potato Head audio-animatronic in Toy Story Midway Mania:

In this video podcast we “peel” back the curtain and watch Walt Disney Imagineers “whip up” a 5-foot version of the popular childhood toy, “Mr. Potato Head.” The famous spud will welcome guests into the new attraction, “Toy Story Mania!,” set to open at Disney’s Hollywood Studios at the Walt Disney World Resort in May, and at Disney’s California Adventure at the Disneyland Resort in June.

You can find this, & many other episodes of the Official DLR Podcast here!

Shanghai Disneyland?

While this isn’t Disneyland related news, this is something that could affect the whole shape of the Disney Parks. And that is the possible addition of a Shanghai Disneyland!

SHANGHAI, March, 2008 — US-based Walt Disney Company has decided to build a Disneyland at Chuansha town, Pudong, Shanghai, expected to be announced around the period for the opening of the 2008 Beijing Olympic Games, according to reliable news. Shanghai mayor Han Zheng once said that the city, having the ability to build a Disneyland, was preparing for the construction and waiting for approval from the State Council, China’s cabinet.

Shanghai Current Economics Research Institute head Wang Liang said that the location of Disney had started to influence the city’s every aspect, such as stock market, real estate, tourism and retail business. For instance, Disney concept stocks, Shanghai Lujiazui Finance & Trade Zone Development Co., Ltd. (SHSE: 600663), Shanghai Jielong Industry Group Corporation Limited (SHSE: 600836), Shanghai Pudong Road & Bridge Construction Company Limited (SHSE: 600284) and Shanghai Construction Co., Ltd. (SHSE: 600170) kept rising from middle February when the whole stock market was down.

Moreover, all houses at a building under construction, which nears Disney Shanghai theme park, have been sold out. An insider pointed out that the to-be-built Disneyland, a large tourism project able to accept customers to stay for two nights, would double the Shanghai tourism industry’s current revenue, which was good for China’s domestic tourism in spite of a certain impact on Hong Kong Disneyland.

As early as five years ago, rumors reported that the Walt Disney Company was to build a Disneyland in Shanghai, the nation’s financial hub, with acreage three times that of Disneyland Hong Kong. Until March 9, 2008, an insider told journalists that the Chinese watchdog had in principle agreed the foreign giant to locate the Disneyland in Shanghai. In addition, subways and light rails to the Chuansha town will be available in 2009 and so did the related supporting facilities around.

As a matter of fact, China’s other large cities, like Beijing, Chengdu and Tianjin have also gotten into a fierce struggle in hopes of locating the Disneyland there, which is expected to boost a city’s economy and industry to a new high, said Zhu Lianqing, director at Shanghai Academy of Social Sciences research center.

Disney Parks Management Shake Up Shakes Up Fans

What began quietly with a job swap between Hollywood Studios VP Rilous Carter and Epcot VP Dan Cockerell has now exploded into a full Disney Parks management shake-up. In the days following, Walt Disney Parks and Resort president Al Weiss “retired” after 39 years with the company, prompting Walt Disney Parks and Resorts chairman Tom Staggs to announce that the position would not be filled. Now, the plans become clear…

Walt Disney World president Meg Crofton now finds herself as president, Walt Disney Parks and Resorts Operations, U.S. and France. No longer is she only president over Disney World, but now over the Disneyland Resort & Disneyland Resort Paris as well. Crofton has been president of Walt Disney World since 2006 and has been with the company for over 30 years.

Karl Holz, president, New Vacation Operations and Disney Cruise Line, will take on a new leading role for Disney Vacation Club, in addition to maintaining roles at Disney Cruise Line, Adventures by Disney and Aulani.

What does this change mean for the Disney Parks and Resorts during this time of rapid expansion? Probably good things. Disneyland Resort & Disneyland Resort Paris have not been sound in theme park operations. Basic crowd for control for parades & shows at Disneyland are a nightmare, the way shops and restaurants are operated are appalling, and on too many occasions I have seen hourly cast members handle guests in the most un-Disney ways. Upkeep of the parks is no better in California either, I have seen my share of ride breakdowns and missing/non-working effects on the west coast. As for Disneyland Paris, the recent boost in funds for park upkeep are no doubt coming from management shake-ups there.

Some fans are heralding this as the beginning of another dark age for the Parks and Resorts, which is probably a little overdramatic. Under this management, Florida and California are seeing the biggest construction projects in their history and Disneyland Paris is slowly turning the corner on two decades of under performance. Without a doubt, the future of the Parks and Resorts will be announced at the D23 Expo, projects that will take us beyond Cars Land and the Fantasyland Expansion. I think only at that point can we judge if the direction is for better or for worse.