Hollywood Studios To Offer “Frozen Holiday Premium Package” Starting in November

frfrfr446111-613x408

With Frozen Summer Fun now over, Disney has decided to continue to fight for your money with a different premium package at Disney’s Hollywood Studios: the Frozen Holiday Premium Package.

Offered November 7 – 19, November 21 – December 9 and December 11 – January 4, 2015, this package includes reserved seating for a performance of “For the First Time in Forever: A Frozen Sing-Along Celebration” at the Premiere Theatre, and reserved Osborne Family Spectacle of Dancing Lights viewing and Frozen-themed dessert party (which will feature mini Anna cupcakes and mini Elsa cupcake, among other treats) in the evening, and a holiday themed lithograph and “Frozen” pin for each guest.

The package costs $89 per adult and $59 per child (ages 3 – 9), plus tax (gratuity is included). Valid theme park admission to Disney’s Hollywood Studios is required and is not included in this package price.

For more details, or to book, you can call 407-939-1854.

Another premium package? Have at it in the comments…

PHOTOS, VIDEO, REVIEW: Experience the Final Moments of Norway’s Maelstrom at Epcot

IMG_8403-XL

Goodbye viking, cruise director, and scary fish-gutting boy…

I have attended some emotional farewells in my time visiting the Disney Parks, but last night was certainly one of the most memorable. I can’t recall the amount of crying, anger, joy, and excitement for the farewell of Main Street Electrical Parade (circa 2001), Snow White’s Scary Adventures, or the Studio Backlot Tour reaching the levels they were at for the closure of Maelstrom at Epcot on Sunday, October 5th. Last week’s Off Kilter final performance was certainly rowdy and over-crowded, but the crowd of fans for the 26-year-old Norwegian boat ride were every bit as electrifying and probably way more emotionally overwhelmed.

Long lines for the attraction were a constant through all of the day. The very back of the line at 11:00AM when the attraction opened was about a 45 minute wait, and wait times continued to soar to around 85 minutes by the mid-afternoon. In the attraction’s final hour, the stand-by wait time sign read 130 minutes. I’m fairly certain that in all of the time Maelstrom has had an electronic wait time system, those numbers had never flipped so high.

IMG_8405-L

85 minute wait, but the amount of FastPass+ being used certainly slowed down the stand-by queue

Before I talk about the final hour-or-so of the attraction, I want to first commend the wonderful Norwegian cast members who have gone out of their way the last few weeks since the closure was announced to make sure every guest got a proper final farewell. While I can’t get into many specifics as I’m afraid I might get someone in trouble, I saw many excited guests get to do some out-of-the-ordinary things both yesterday and over the last few weeks. Nothing illegal or unsafe, just things that some manager at Walt Disney World might frown upon. Regardless, these young people represented their country and the Disney company in a way that restores a lot of my faith in front-of-the-line cast members. I think some of these cast members were among the finest to ever wear the Disney name tag.

So, on to the final moments of the attraction… While the wait time was posted at 130 minutes, I don’t believe anyone actually waited that long. By 9:30, the final boat was making its way through the attraction, so at most, I think some guests towards the end may have waited a little over an hour. Many guests waited outside of the queue until just before 9:00PM, just so they could be in the very last or near the last boat of the night. To the best of my knowledge, there was no fighting between guests as to who would be last, which was somewhat surprising given how rowdy the crowd had gotten at that point. In the end, rumor had it that some group of guests had demanded by mid-day that they be the last guests, and for some reason, they were appeased and given the right to be last. If it were a less emotional evening, I’m sure someone would have argued with those who felt they were more entitled than the rest of us, but everyone decided it best to just enjoy their final moments in the attraction. It may have been some low-level park manager and their family from why I could deduce, but I figure no one in Norway wanted to get in trouble for denying them the last boat.

If you were in the queue by 9:00PM, you were treated to a special announcement from a Norway cast member, something that had been a joke made by most fans of the attraction leading up to the final days:

At the time of our final ride at 9:25PM, we ended up being in the 5th-to-last boat of the night. I know it may make me sound like a bit of a fanboy, but being able to ride so close to the end of this attraction that I grew up with was an honor and really made my day.

The ride it self was the same as always, but I certainly took time to soak in all of my favorite sights one last time (mostly the three headed troll and one last opportunity to yell “back, back, over the falls!”). When we reached the unload area, the pandemonium began. As we started clapping for Maelstrom as we reached the Norwegian fishing village, a dock filled with hundreds of guests who had just completed their final rides began to cheer as well. This continued for every boat after us as well. Eventually, once boats filled with cast members started to emerge, all of the guests were pushed into the theater for the final showing of “The Spirit of Norway”.

For the first time, a packed theater of guests sat and watched the 5-minute film, rather than racing past it to get to another Epcot attraction or a dining reservation. The crowd was captivated, knowing these would be the final moments they would have inside of the attraction. When the film ended, the applause was thunderous and there was even some chanting. Finally, managers started to politely wrangle guests toward the doors and out of the building. When the doors closed, a small crowd remained behind and took pictures with the shuttered facade and said their final goodbyes. Yes, many were caught in the moments and shed tears for the loss of Maelstrom. This may seem trivial to some, but I also found myself overcome a few times while watching boats dock at the unloading area.

If you could not be there to live the final night of Maelstrom, we invite you to watch our video of the events which includes 17 minutes of highlights including our last ride on the attraction and the very last showing ever of “The Spirit of Norway”:

Last night was definitely one of those special evenings at Epcot I’ll never forget, which is fitting, because I don’t think any of us will ever forget Maelstrom. It wasn’t exactly a great attraction, but was so unique, strange, and irreverent that you just couldn’t help but like it. For 26 years, guests were confused yet entertained by this short boat ride and ran through the theater to exit the building, but it was an important part of the fabric of the park that we will certainly remember for the rest of our lives.

“Norway’s spirit has always been, will always be… ADVENTURE!”
-Maelstrom, 1988-2014

IMG_8513-XL

Photo taken right after the doors had closed and the final guests were loading onto the ride

“Frozen” Easter Egg Spotted In “Big Hero 6” Latest TV Spot

collagebh6a

The people over at BigHero6-BH6 must have really good eyes to spot this Frozen Easter Egg in the latest Big Hero 6 TV Spot. I tried a few times and then had to look at the reveal photos. Can you spot the Frozen Easter Egg? The reveal is below the TV Spot.

[youtube http://www.youtube.com/watch?v=i2N6tjwA9Nk]

I guess Baymax doesn’t like when people finish each other’s sandwiches.

CapturebmxzwCapturebmxzCapturebmxCapturebmxzwqq

Big Hero 6 is produced by Walt Disney Animation Studios and is based on the Marvel comic where a young prodigy, Hiro Hamada, and his inflatable robot, Baymax, team up with a group of friends to form a band of high-tech heroes. This will be Disney’s 54th animated film release. Big Hero 6 opens in theaters domestically on November 7th, 2014.

Tom Corless & Dirk Wallen’s 10/17/14 WDW Photo Report (Epcot, Magic Kingdom, & Polynesian Village Resort)

Myself and WDWNT Reporter Dirk Wallen visited Epcot and the Magic Kingdom this week and has some newsworthy photos to share with you from our trips, so let’s take a look at what’s new:

Photo & Video Sharing by SmugMug

Maelstrom is closed for conversion into a Frozen attraction

The sign is gone

Curtains behind all of the doors and windows

The door where the attraction exited into The Fjording is closed

The old Frozen meet and greet once again went behind walls, so we assume this is being converted into a new permanent home for Anna and Else

The Puffin’s Roost sign did return, but has since been taken down

Some new t-shirts for sale at MouseGear

Selfie?

A shirt of hats…

Guests… guests need pants

An iPhone 5 case was released with the vintage EPCOT Center artwork

The Art of Disney now has plated ticket collectibles: The Haunted Mansion E-Ticket

The Jungle Cruise E-Ticket (which has been out for a while)…

And the Magic Kingdom ticket book… there is also a Transportation Ticket, but it was sold out

New holiday big fig

More signature puzzles have been rolled out

New Star Wars laser cels

Now, Dirk takes us to the Polynesian Village Resort

The DVC bungalows are coming along nicely

The DVC wing should open by March 2015

Our latest look at the work in the hub at the Magic Kingdom

Haunted Mansion Dooney & Bourke bags are now readily available at the park

As are these strange shirts in Frontierland…

10/24/14 Disneyland Resort Report: Disney California Adventure, Flying Tires Fly Away, Frozen Fun Coming West

DSC_0110_2

On a warm, moonless fall night in Southern Cal, an older gentleman in a crumpled fedora steps off a bus and shuffles through the darkness toward the bright lights in the distance. He passes through a small security check-point, but the small package under his arm draws no attention.

He glances off to the left, and what might amount to a smile slowly crawls across his lips. The visage of the old Pan-Pacific Auditorium reminds him of that part of L.A., those crazy days, and of a woman he can never forget. He shuffles on a bit more, favoring his right leg, before he sees the people he is there to meet. He calls out: “Hey! Hey there! It’s me. It’s Middlebrow.”  

Two people, one tall, one not, dressed in dark clothing step out of the shadows. There is a long pause before he speaks again. “I brought you something… I’ve got the information you asked for.” He pauses again before adding, “…and a book recommendation.” The severe, blonde, woman with the buzz-cut, who was the taller of the two, squinted as if to punctuate his statement with a question mark. He pushed a shaky hand forward, toward the short guy. “She only speaks German,” he said. He held out the small package for what seemed a long time, and then the small, flat box was gone from his hand. The woman took the and opened the box, She seemed puzzled to see several sheets of unevenly folded paper. Handing them to her comrade, who found harshly scribbled notes on them, It read as follows:

Crowds at the Disneyland Resort are Halloween huge! That’s no secret, everybody knows it. Maybe even the Anaheim Police Department…

Day Guests to the Disneyland Resort have a great opportunity to take full advantage of the somewhat reduced hours during the ongoing, sold out Mickey’s Halloween Parties this week. Park Hoppers at Disneyland Park, under the tyranny of a regular fall closing time (6 p.m.), can walk the former Trail of Tears to Disney California Adventure which stays open until 8 p.m… and hey, if you haven’t been here in a while, it’s pretty great. In many ways it is a better night-time park than Disneyland at this point since World of Color runs nightly at Park closing. The diminutive Disneyland Resort has the unique advantage of making “Hopping” a breeze. Your mileage may vary. Try the veal!

That’s all it said. Except, there was also a book recommendation. 

“Flying” Ride To Be Re-Tired

It was thought to possibly be the long-lost replacement to a short-lived Disneyland favorite, The Flying Saucers, but with less than three years in service, Luigi’s Flying Tires at Disney California Adventure will close at years’ end.

While much of the Disney Blogosphere has bellowed the repeated rumor of the ride’s closure for a week, WDWNT was able to confirm the attraction’s conclusion and inevitable replacement through the release of a park maintenance schedule on October 21st. It listed the ride on a rehabilitation closure for all of 2015. The logical conclusion was also made that the ride’s replacement is possibly now a Walt Disney Imagineering priority, as it could also be used in a Cars Land addition at Disney’s Hollywood Studios at Walt Disney World or in off-shore Disney parks.

Luigis-Flying-Tires-concept_art

It looks so peaceful. And that where the trouble started. Image © Disney

Saucers

The Flying Saucers had their issues too, but possibly avoided an awkward departure due to their removal during a wholesale renovation of Tomorrowland in the late 1960s. Image © Disney

I don’t know much about aerodynamics. I thought the Bernoulli Principle was a show on BBC America, but a lot of the Guest frustration seemed to come with the of steep learning curve to get the double seated “tire” to float. That coupled with the short time to get the hang of it before you got booted certainly conspired to earn the ride low Guest Research marks.

Tire Design

Over-designed? Under-designed? Underwhelming! Image © Disney

Beach balls were added as early during the soft opening period, in what can only be thought of as a purposeful distraction from the lack of lift. Beach balls!! But nothing they did made the ride fun.

Beach Balls did not kill the beast.

Beach Balls did not kill the beast.

FlyingTiresPoster

Good-bye Luigi’s Flying Tires. At least you were a good Ride Poster. Image © Disney.

Rumors point to the eventual replacement as being a new, trackless “flat” ride starring Luigi and Guido from Cars. While there are several trackless rides in off-shore Disney parks, this would be the first use of that technology stateside.

In the long run the action is honorable. It’s a pretty big goof… maybe, a medium sized goof in the scope of things. But, no matter what happened, it shows that the park doesn’t want to put on a bad show. They know that all of the space has to contribute to a good show and park capacity. Doing the right thing. F.T.W!

Now A Beautiful Swan

So, in some kind of metaphor, if I’m Disneyland Park, then Disney California Adventure is my sister-park, right? My Sister.

…And I don’t want you talking bad about my Sister! Got it!?

Would you like to see a couple of photos I took, to show how beautiful she has become? I’ll bet you would.

DSC_0512

An Elysian setting in the Eureka section of the Park. This vantage point, near the Rushin’ River, makes for one of the most beautiful smoking areas in any park in the country.

DSC_0513

Some of the “original” assets in the Park, like this approximation of “Devil’s Post Pile” are very ambitious.

DSC_0026

The Food Court in the Pacific Wharf area is a highly effective central meeting place and is appointed in a rustic California style.

DSC_0011

Even the (Over) Painted Ladies are looking more comfortable with themselves. The trees have grown in, softening the look of the block.

DSC_0018

There are some great, sometimes lightly traveled vistas along the way.

Frozen Almost In Place

Here at FRZN-FM, we are all Frozen, all of the time! With news about new Frozen merchandize, new Frozen experiences and future Frozen Parks and Resorts on the “eights!”

This just in!  Frozen fun will be in abundance later this year when our Frozen friends take over the DCA Disney Animation building on HollywoodLand’s Hollywood Blvd. A Fastpass-only character meet n’ greet will move into the Turtle Talk lobby, the Animation Academy will be drawing pretty much all Frozen, while visions of Frozen video clips playing in the lobby will dance in our heads! A new Frozen musical stage show will be installed in MuppetVision theatre, and Frozen-themed ice skating will go into Stage 17. I thought all ice-skating was Frozen-themed?

Have we missed anything? Watch for these additions as the Park moves into what is sure to become known as the Frozen season in late-December 2014, carrying through to the start of the 60th anniversary in the spring.

Book Recomendation

In my various ramblings through the halls and vacant rooms here at Middlebrow Manor, many times I’ve pondered the unending irony of the classic Mansion manifestation being absent for the Pre-Hallow. No matter how tasty the Nightmare Pumpkin Spice flavor is. But, to manor’s extensive library has come a fine read about the Haunted Mansions. Plural.

Master Illusioneer Yale Gracey with one of his creations.

Master Illusioneer Yale Gracey with one of his apparitions. Image © Disney

If you “dig” all strains of Haunted Mansion-ism, and also want to mull over that tiny injustice in the world, you will want to read Jeff Baham’s  The Unauthorized Story of Walt Disney’s Haunted Mansion. It takes its job of acquainting you of the rather convoluted path the Haunted project took to open in 1969 at Disneyland seriously. It also compares/contrasts the various Mansions and relates the process of those productions in the other “stores” around the world.

Marc Davis, Rolly Crump, Yale Gracey, Claude Coats, Sam McKim, X Atencio and other classic Imagineers take star turns in this tale of professional rivalry and downright creepy creation in the time of Walt Disney’s life and death.

It’s on Amazon.com in paperback and Kindle versions. A truly great Halloween read.

That’ll do it for now…

See ‘ya real soon!

FROZEN Characters (including Olaf) and Castle Lighting Show Coming to Magic Kingdom This Holiday Season

Guests visiting the Magic Kingdom during the holiday season in 2014 are going to be in for some Frozen fun…

FCS796642

Concept Art of Elsa Transforming Cinderella Castle

As we reported a few days ago, Elsa will be “freezing” Cinderella Castle nightly for the lighting show, replacing Cinderella’s Holiday Wish. In addition, Mickey’s Once Upon A Christmastime Parade will see Anna, Elsa, Kristoff, and Olaf added.

Stay tuned for more on this story as it becomes available.

FROZEN Summer Fun Sing-Along Celebration and Wandering Oaken’s To Remain At Hollywood Studios

Walt Disney World sure has gone Frozen crazy…

MFF807742-613x408

“For the First Time in forever” A Frozen Sing-Along Celebration is set to run on at Disney’s Hollywood Studios, along with the Trading Post and Frozen Funland that have made up Wandering Oaken’s for the last few months. While the continuation of these offerings is official, no further details have been provided as to if the offerings will have downtime or are changing venues as rumored. Disney did state that Wandering Oaken’s (minus ice-skating) is moving closer to the Sing-Along, but we can only speculate that would mean the now vacant AFI Showcase at the exit fo the Backlot Tour. It was also rumored that the Sing-Along show would move to the now empty Superstar Television Theater, but that has not bee mentioned either at this point.

Hopefully we’ll hear more about this soon…

9/16/14 UPDATE: It has been confirmed that the Sing-Along Celebration will in fact remain at the Premiere Theater while the snow playground portion of Wandering Oaken’s makes a new home in the former AFI Showcase at the exit of the Backlot Studio Tour. All Frozen merchandise is being relocated to Legends of Hollywood on Sunset Boulevard, across from Villains in Vogue.

How Maelstrom Spurred An Actual Vacation to Norway

In August 2013, my father turned 65 years old and to celebrate, the whole Ellis clan descended on Walt Disney World to celebrate Mickey style.  It was a great summer holiday spent with my parents, boyfriend, brothers and ten-year-old niece.

I’m an Epcot junkie so a few days in Future World and World Showcase were definitely on the agenda, particularly as I knew that my boyfriend, David would really enjoy the mix of edutainment and world culture.  David had never been to Walt Disney World before, but had been to Disneyland Paris many times in his role as a high school teacher – he’d supervised many school trips!

I love Disneyland Paris – but Walt Disney World just does things a little bit different and a bit bigger – and as I mention, Epcot is just THE place on earth that makes me super happy.  And I was right, David loved exploring Epcot with me and one of the parts we loved the most was the Norway Pavilion of World Showcase.

Now, let me just remind you that this was August 2013 (our first visit to Epcot in the two week holiday was Monday 19 August 2013) so this was all BF – before Frozen!  We loved the Stave Church, enjoying sampling Aquavit and exploring the stores and looking at the crazily expensive (and warm!) woollen clothing!  We also loved Maelstrom and I was really sad to hear that it was shortly to be replaced to house a Frozen ride.

Maelstrom was important as it was just a really fun ride, but also included a brief video segment at the end.  I was always really annoyed to see people ride the ride and just skip out on the video.  Okay, I know all the videos at Epcot, Soarin’ included, could do with a HD upgrade, but they’re super well produced and a nice little snippet of a different culture.  And it got us – it really got us!

So much so that we came out thinking, wow, we should go to Norway!

“The fjords looks amazing!”

“The painted houses of Bergen are just, wow, pretty!”

So as we returned to Autumnal England in September we had this thought in the back of our mind.  It was kinda cemented by a trip drinking around the world in Epcot on Friday 30 August 2013 (Mmmmm, Aquavit!) but it was just there at the back of our mind – and then, in December 2013, Disney magic!  Snow! Ice! Frozen released, and Disney had the biggest hit on their hands in almost 20 years.

As a 31 year old man, I’m not embarrassed to admit that I loved Frozen or Disney (the Disney Infinity Elsa figure my boyfriend David brought me on Christmas Day 2013 was the perfect present!) so David and I watched Frozen at the cinema plenty of times.  I still remember the goosebumps I felt when I first heard “Love is an Open Door” and leaning over to David in the cinema to whisper, “oh my god, this is a masterpiece!” when Elsa ran into the mountains and built herself an ice castle through the most amazing Disney song since “Beauty and the Beast”.

And as we left the cinema, that thought returned to my head.  Arendelle looked gorgeous, and familiar – it looked like World Showcase and the video we sat through when we left the brilliant Maelstrom.  So we decided – lets go to Norway in 2014.  Let’s go see how the land that inspired Frozen!

We traveled to Norway in August 2014 on Holland America Line on part of a week’s cruise from Dover, UK.  We’d leave Dover on the Saturday and spend Sunday cruising towards the arctic circle and Norway up the north sea and then we’d have four great days in towns and cities throughout Norway – Bergen (which the Norway Pavillion most accurately riffs on), Geiranger, Ålesund and Eidfjord, and then on the Friday we’d start our trip back to the United Kingdom past off-shore wind farms and oil platforms.

We were expecting to most enjoy Bergen, as we knew it would look just like the Norway Pavillion, but interestingly we found that the Epcot version of it was less tourist trap and expensive and overall more “controlled” and enjoyable to walk around.  Still, it was a beautiful city.

The painted store fronts of Bergen, Norway.

The painted store fronts of Bergen, Norway.

The cruise was our first cruise too and we enjoyed the ms Ryndam’s many bars, restaurants and clubs and particularly loved formal evenings (how often do you get to dress like James Bond for dinner?!)

“The name’s Ellis…Antony Ellis!”

Tuesday saw us drop anger in Geiranger.  A beautiful little town set against some steep hills and cliffs that housed approximately 240 residents.  It had a long history in clifftop farming but as it became more dangerous to farm on the sheer cliffs due to rockfalls the town reinvented itself as a tourist haven.  David and I hiked up to the highest viewing platform in the town to get a great view of the fjords and the views were stunning.  Other than Eidfjord, this was the landscape that most screamed Arendelle to us.

Geiranger or is it Arendelle?

Geiranger or is it Arendelle?

Ålesund was the third city on our trip and this was probably my favourite.  It felt less touristy than anywhere we’d been so far, and more lived-in than Bergen and Geiranger.  It was a beautiful lived-in city and it was definitely the highlight of my trip.  But it wasn’t very Frozen.

However, it seems that Holland America Line saved Arendelle to the last stop, or more accurately, Eidfjord.  Just look at it – beautiful:

Eidfjord - land of trolls...or troll rocks!

Eidfjord – land of trolls…or troll rocks!

If you’ve ever cruised before you’ll understand that you enjoy yourself a bit too much with great food and drink, so Geiranger and Eidfjord were great opportunities to walk off a few martinis or that extra slice of cake.  Eidfjord was beautiful to walk around, with a gorgeous little church and a viking burial mound just outside of town on a well marked hiking trail.  It was great to spot the landscapes that inspired Frozen too.  We even saw Kristoff’s love expert family!

Troll rocks!

Troll rocks!

So we had one last night in Norway on the ship and then sailed back to England with some amazing pictures and great memories.  We really were thankful to the Disney Company too for encouraging us to the do this trip with Frozen and Maelstrom.  They set up our expectations and Norway delivered.  A gorgeous and interesting country which I’d encourage you all to visit if you can.

We’re already planning our next holiday (honeymoon actually) to New Orleans, Los Angeles, San Francisco and Anaheim (yes, Disneyland!) for Spring 2015, but we’ll really fondly remember our Disney holiday without Disney.  I’m kind of sad that Maelstrom will soon be no more – but I’m just pleased I got to ride it one last time last year and have a wonderful experience in Norway by taking the time to sit and watch the video showcasing more of the beautiful country.  If you’ve got a trip planned in the next few weeks or a Fastpass reservation, I can understand that the temptation is there to rush onto the next attraction or sight, but please, watch that video.  Enjoy those scenes.  Norway will thank you for it.

If you are interested and want to see the rest of my vacation pictures, you can access them from here.

Tom Corless’ 9/23/14 WDW Photo Report (Frozen Store, Disney Springs, Hollywood Studios, ETC.)

This weekend, I visited Downtown Disney/Disney Springs as well as Disney’s Hollywood Studios and I have a number of newsworthy photos to share with you from my trip, so let’s take a look at what’s new and exciting!

Photo & Video Sharing by SmugMug

Disney Infinity 2.0 for sale at Once Upon a Toy

The remodeling has begun at the World of Disney store: the pirate displays were ripped out and replaced with this temporary display

Work on the new pedestrian bridge in Marketplace continues

If you’re complaining about the lack of Android or iPod cases at WDW, the sun damage to these packages should indicate how poorly they sell compared to iPhone cases

Some of the pavement between Portobello and Fulton’s has come out from behind walls

The new pathway through Pleasure Island/ The Landing is nearing completion, so you’ll be able to walk between Raglan Road and Portobello soon

Legends of Hollywood is now a Frozen store on Sunset Boulevard at Hollywood Studios

With Wandering Oaken’s closing on the 28th, this will be the home to all Frozen merchandise at the Studios

Even the window display got dressed up for Olaf

A look inside

There’s even pressed pennies!

Not Frozen, but I spotted this awesome new pressed pennies book in the store

OLAFS!!!!

Character portraits can be found near the ceiling

New, 2-sided ornament

Pins

Over at One Man’s Dream, the New Fantasyland model is gone and the old exhibits are back

At Muppetvision 3-D, a new soon-to-be interactive element was spotted hanging in the pre-show

Goodbye…

Disney and Hasbro Team Up To Bring More Frozen and Disney Princess Merchandise by 2016

The partnership with Hasbro and Disney continues to grow even stronger as they’ve now teamed up to bring the consumers new Disney Princess merchandise, including Frozen, by 2016. This new agreement will allow Hasbro to develop new dolls and merchandise to distribute worldwide, excluding Japan (sorry guys), with characters from Cinderella, Beauty and The Beast, The Little Mermaid and Frozen. All these new products will be available in 2016. Check out the full press release below and let us know what you think of this new deal in the comments.

PAWTUCKET, R.I.–(BUSINESS WIRE)– Global branded play leader Hasbro, Inc. (NASDAQ: HAS) today announced a new strategic merchandising relationship with Disney Consumer Products for the globally popular Disney Princess and Frozen properties. The agreement gives Hasbro global rights (excluding Japan) to develop dolls based on Disney Princess stories and characters including Cinderella, Beauty and The Beast, and The Little Mermaid as well as Frozen beginning in 2016.

“We are delighted to have been selected by Disney Consumer Products to develop dolls for the Disney Princess and Frozen franchises,” said Hasbro President & CEO Brian Goldner. “Our strategic thought leadership and innovation has led to the steady growth of our girls business over the past several years demonstrating that we have a true understanding of girls globally and how today’s girls want to play. The entire Hasbro team is looking forward to providing consumers with inventive new play experiences based on the beloved Disney Princess and Frozen characters and stories.”

Bob Chapek, President, Disney Consumer Products commented, “We are excited about our collaboration with Hasbro on the Disney Princess and Frozen franchises and the expansion of a robust partnership that has already yielded tremendous results across our Star Wars and Marvel properties. Hasbro’s focus on quality, innovation, and market-leading products designed for today’s consumer, makes them the best choice to grow one of the world’s most popular girls brands.”

Over the past ten years, Hasbro’s creation of new brands and investment in re-imagining existing brands such as My Little Pony has grown Hasbro’s Girls category revenues from nearly $300 million to more than $1 billion in 2013, a record level for Hasbro’s Girls portfolio.

“Our industry leading design and marketing teams are looking forward to delivering to consumers around the world wonderful play experiences based on these magical Disney properties,” said Hasbro Chief Marketing Officer John Frascotti.

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 180 territories around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.

© 2014 Hasbro, Inc. All Rights Reserved.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world’s largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers’ homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW’s growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Storeretail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney’s official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLivingwww.Facebook.com/DisneyLivingwww.Twitter.com/DisneyLiving and www.Pinterest.com/DisneyLiving and www.Instagram.com/DisneyLiving.