EDITORIAL: Why Removing the Sorcerer’s Hat from Hollywood Studios is a Good Thing

Used with permission.

A fixture at Hollywood Studios since 2001. Used with permission.

The Sorcerer’s Hat is no more. For some this is a moment of triumph and restoration. For others it represents a seismic shift in Disney’s Hollywood Studios ethos and theme. My family and I are both excited about it as well as a little sad to see such an icon of so many Disney trips say goodbye. Regardless of your personal reaction, the decision to remove the hat allows Hollywood Studios to return to its original intent and design as well as to restore the park to its more purely “imagineered” vision.

By now most of us know the story. It was 1984. Michael Eisner and Frank Wells had just accepted roles as CEO and COO of Walt Disney Productions. Early in their leadership Walt Disney World added Captain EO, Mickey’s Toontown, the Norway Pavilion, and two new resorts. To generate interest beyond Walt Disney World’s only two parks at the time, Magic Kingdom and EPCOT, plans for what was then referred to as “The Third Gate” were in motion at WDW.

According to Jeff Kurtti’s Since the World Began, plans for a third park grew out of concepts for a new EPCOT pavilion. In addition to the Norway Pavilion, Disney leaders Eisner and Wells as well as the Imagineering community had been developing a “Movie Pavilion” that would tell the story of Hollywood with a unique Disney “bent.” Once they got into the concept, however, the decision was made to abandon notions of a new pavilion within EPCOT and instead expand the idea into a new park that became MGM Studios, which became Disney’s Hollywood Studios in 2008.

The Sorcerer's Hat contributed to a very "unDisney-like" departure in thematic direction and purpose. Used with permission.

The Sorcerer’s Hat contributed to a very “unDisney-like” departure in thematic direction and purpose. Used with permission.

Thematically, this new park was created in the spirit of 1930’s and 1940’s Hollywood. This is significant because, if you’ve visited the real Hollywood, Walt Disney World’s iteration is nothing like Hollywood is now nor ever has been. Here is what Michael Eisner read from the dedication plaque on the park’s opening day:

The world you have entered was created by The Walt Disney Company and is dedicated to Hollywood—not a place on a map, but a state of mind that exists wherever people dream and wonder and imagine, a place where illusion and reality are fused by technological magic. We welcome you to a Hollywood that never was—and always will be.

The “state of mind” referenced on the plaque probably comes closest to capturing the essence of the park. I’ve heard Matt Hochberg, host of www.studioscentral.com, talk about the design of Hollywood Boulevard from the entrance to the original Studios centerpiece, Grauman’s Chinese Theatre, as a metaphorical journey from 1935 Hollywood to the present with Prime Time 50’s Cafe squarely in the middle. It’s a fascinating take on the park’s tight thematic design and Imagineering vision. And it makes sense. The net effect is this: Disney’s Hollywood Studios was created to be a representation of all Hollywood could have been, perhaps should have been, but actually has only existed in our  imagination. This vision naturally culminated in the full-scale replica of Grauman’s Chinese Theatre, which premiered Disney’s Mary Poppins in 1964. So it is with good reason that Mickey’s Sorcerer Hat was not original to MGM Studios. It was added an an attraction during 2001’s 100 Years of Magic Celebration at Walt Disney World.

Over countless trips early in my Disney park experiences I never really gave the Sorcerer’s Hat much thought. It didn’t really fit aesthetically, but it wasn’t terribly dissonant in its theming. Because “Hollywood” in my mind always implied a sense of magic, at least to a degree, the Sorcerer’s Hat felt consistent enough. It wasn’t until we were at rope drop one morning with a long, straight-down-Hollywood-Boulevard, view that I realized just how intrusive Mickey’s Sorcerer Hat was to the park described on the dedication plaque.

Hollywood Boulevard in Disney's Hollywood Studios today. Used with permission.

Hollywood Boulevard in Disney’s Hollywood Studios today. Used with permission.

You can see in the photo above, as the Hat disappears an ever better Hollywood has emerged. Even given the size of the Hat, the impact removing one visual element from an environment is surprisingly dramatic. Similar to the recently completed work on the Magic Kingdom hub, removing the Hat really opens the area up for guests.  Grauman’s Chinese Theatre, the only structure built to full-scale on Hollywood Boulevard, is also the perfect icon for the “Golden Era” Hollywood  the Imagineers have captured. It makes everything better from the Citizens of Hollywood characters to the sense of nostalgia, and we haven’t lost Mickey’s Sorcerer Hat completely, we’ll just have to make our way to Anaheim to see one now!

Ghirardelli® Soda Fountain & Chocolate Shop to Join The El Capitan Theatre November 15th

The newest Ghirardelli® Soda Fountain and Chocolate Shop will join with Disney’s The El Capitan Theatre and the Disney Studio Store on Hollywood Boulevard, and the Grand Opening will be November 15, 2013!

TheatreFront

Ghirardelli Chocolate Company is considered America’s oldest operating chocolate manufacturer and this will be the first location in Los Angeles, giving locals, fans and moviegoers an opportunity to experience Ghirardelli’s world-famous and delicious floats, shakes, hot fudge sundaes, and their exciting assortment of chocolates and beautifully wrapped gifts. Each guest will also enjoy a complimentary sample of the signature Ghirardelli SQUARES® chocolate. The Ghirardelli Soda Fountain and Chocolate Shop and Disney Studio Store will be located next to the legendary El Capitan Theatre at 6838 Hollywood Boulevard, and will be open seven days a week. This location will replace Disney’s Soda Fountain & Studio Store currently in that location.

“Ghirardelli Chocolate is honored to join Disney on Hollywood Boulevard to bring visitors and moviegoers an unforgettable experience. We have been bringing quality chocolate to the public for over 160 years, and this iconic location in the heart of Hollywood is the perfect place to continue the tradition.”

~ Marty Thompson, President and CEO of the Ghirardelli® Chocolate Company

 

StoreAndTheatre

Ghirardelli Chocolate and Disney have teamed up for the Grand Opening Celebration, by offering a specially created sundae treat for the opening of Walt Disney Animation Studios’ new animated movie “Frozen” this November. Original and speciality ice cream sundaes will be available to complement future film releases at The El Capitan Theatre, thereby providing moviegoers with an ongoing unique Ghirardelli experience. The new soda fountain and chocolate shop will join the existing Disney Studio Store which offers an assortment of merchandise from current film releases playing at The El Capitan Theatre, along with classic Disney character souvenirs, highly sought after collectible pins, and a large selection of Blu-Ray and DVD home entertainment.

Says Lylle Breier, senior vice president, Worldwide Special Events for Walt Disney Studios Motion Pictures:

“The El Capitan Theatre has always been about giving guests the ultimate entertainment experience. And now, with Ghirardelli, an extraordinary experience becomes even more unforgettable. Families and movie lovers from all over can come to the El Capitan, see a great Disney movie, and enjoy a memorable, delicious after-movie treat. We’re thrilled to welcome Ghirardelli Chocolate to Hollywood. Ghirardelli chocolate and a Disney movie at the El Cap: How sweet it is!”

ChocolateSquares

Images courtesy of the Walt Disney Company, El Capitan Theatre, and Ghirardelli.