Leaked Concept Art & Details – “Disney Springs” Set to Replace WDW’s Downtown Disney

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Since the cancellation of the Hyperion Wharf project for Downtown Disney some time ago, we have all been wondering what will be happening to what is now Pleasure Island. Well… we may not have to wonder any more…

A few days ago, an unnamed source provided us with a PDF document referring to the overhaul of Downtown Disney by a project name which we will not be disclosing at this time. The project includes changes to the entire Downtown Disney district as we know it, including a rumored change to the name “Disney Springs”. According to the document, “The roots of this destination can be traced back as it evolved around the town’s local spring. In this evolution, clear changes in the environment have manifested, making what we know today as [Disney Springs].”

That evolution can be seen in the above image. The new backstory covering all of the area has the districts blossoming around a spring somewhere in the state of Florida. If you look closely, you can see train tracks constructed and removed, various structures go from a temporary to a permanent look, and the entire area expand into the complex as it may exist in just a few years time.

The document goes on to talk about three districts at “Disney Springs” including West Side, The Village Marketplace, and The Town Center. West Side is what we now know as Downtown Disney West Side. In the new backstory for this area, “The West Side was home to a fishing lodge and a campsite for musical gatherings of the brave souls of pioneer Florida. The elevated train tracks would connect [Disney Springs] to the coast and beyond. The larger structures date from America’s postwar prosperity host a variety of dining and entertainment.”

As you can see in the concept art above, the remains of the elevated train tracks will be constructed, possibly offering a second level patio where older guests can drink and dine while they watch shoppers pass on the ground below.

This elevation artwork shows guests meandering below the train tracks covered in shrubbery. We are not sure what the building on the right might be…

According to these plans, Downtown Disney Marketplace will be renamed The Village Marketplace. The backstory for this area states: “An upscale neighborhood, now dubbed The Village Marketplace, developed to the east. The meandering streets of the original plan and the mature trees and native flowers that line them make this a truly pedestrian friendly environment, for the modern day perambulators.”

In the concept art above, you can see a new bridge that will connect the two sides of the Marketplace, stretching roughly from where the LEGO Imagination Center is to Rainforest Cafe on the other side.

Some elevation artwork for The Village Marketplace section is featured above.

The final section occupies what is currently Pleasure Island and its adjoined parking area. This new section is called The Town Center. This section will expand to include new structures using land freed-up by building a new bus loop and multi-level parking structure. According to the backstory, “As [Disney Springs] flourished, a handsome commercial district expanded to the south known today as the Town Center. Today the sophisticated shopping area rivals all local offerings but it is the comfort from its landscape and the calming effects of its fountains and shallow pools that beckon its guests to linger, and most importantly return.”

The above concept art depicts the interior of one of the new buildings in this area of “Disney Springs”.

Some elevation artwork showcases collections of shops with shrubbery and a large covering between them.

To better illustrate the planned changes to the districts, we have labeled the map overview of the project and pointed out some of the more important changes:

  1. A skybridge (overhead walkway) over Buena Vista Drive allows guests to safely cross the street and marks the entrance to “Disney Springs”. As well, Buena Vista Drive will dive under the car and bus entrances to “Disney Springs”.
  2. A new, larger bus loop located at the center of the entire complex
  3. New parking multi-level structure over what was mostly the second parking lot at Downtown Disney Marketplace
  4. Some strange added structure on the AMC 24 on West Side
  5. What is currently Planet Hollywood will no longer be surrounded by water an will probably be turned into some other establishment
  6. New, larger boat dock possibly built to handle large watercraft such as Friendship Boats
  7. New waterside building featured in the first piece of concept art above, replacing Rock ‘N’ Roll Beach Club & Motion
  8. Walkway between Portobello and Cookes of Dublin, allowing easier passage through the entire complex
  9. The Spring, the new focal point of the entire development
  10. The Town Center, a new area constructed on what is mostly now a parking lot. The dark orange structures on the map are all new buildings that will be part of the area.
  11. The current site of Pollo Campero/Bodie’s All-American/Babycakes NYC is empty, leading us to believe it will be demolished
  12. New bridge crossing the lake in the Village Marketplace
  13. New buildings replacing the former bus loop in the Village Marketplace
  14. Bridge connecting Village Marketplace to Disney’s Saratoga Springs Resort

Now, as always, it is important to mention that none of this is official. This project may or may not happen (just like Hyperion Wharf, which still never took shape even after an official Disney announcement). However, according to the documents, this is the current plan for the Downtown Disney area at the Walt Disney World Resort.

So, what do you think of the plans for “Disney Springs”? Is this the best way to fix Downtown Disney at Walt Disney World?

Jeff Lukas’ 4/15/12 Downtown Disney Photo Report

WDWNT Reporter Jeff Lukas visited Downtown Disney on Sunday and has some newsworthy photos to share with us, so let’s take a look:

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They are pretty much rebuilding the entire top portion of the building

Concept art of what it will look like when completed

The conversion of this section to the Lava Lounge has begun

The signage around marketplace was freshened up not too long ago

I can’t believe this is still open…

The former trading area outside of Disney’s Pin Traders is now a Ridemakerz demonstration area

New shirts with the fab five…

It’s a bit strange that Goofy looks modern and the others have a more classic look

Some new tropical-themed shirts

Phineas and Ferb shirts

New Pirate shirts

I really like these 2012 shirts

Weird…

That’s funny…

Still cool…

Still closed…

KUNGABUSH!

One fo the few things open in Pleasure Island

This is scary…

I hope so…

Blink by Wet Seal opened recently

No visible changes to the Splitsville facade

PEOPLE!

Hyperion Wharf Delayed, But Changes Still Happening

From Thomas Smith on the Disney Parks Blog:

In November, we shared plans to re-imagine Pleasure Island and bring other new and compelling experiences to life at Downtown Disney. Today, we’d like to update you on our progress.

First, we’re excited that some of the new experiences we announced are already becoming favorites, like the newly expanded LEGO Imagination Center and AMC’s first Dine-In Theatre in Florida. The great news is there is more on the way.

Recently, Orlando Harley-Davidson opened its newly expanded 3,635-square-foot store at Downtown Disney West Side. The largest and most interactive Harley merchandise store of its kind, it draws guests in with a 40-foot tower and massive LCD/LED screens showing specially produced footage of motorcycles in action. Guests are also able to see and sit on some of the latest Harley-Davidson motorcycles and a brand new production studio lets guests be pictured in their favorite riding spot or transformed into real bikers. Guests can even design biker vests of their own.

Later this summer, Apricot Lane Boutique, a specialty retail store that offers celebrity-inspired branded apparel, affordable fashion jewelry, handbags and accessories, will open in the space the Harley-Davidson store previously occupied on Pleasure Island.

*This is an artist rendering and is subject to change.

This fall, construction will begin on Splitsville, a 50,000-square-foot upscale entertainment center that combines bowling with billiards, dining, music and nightlife. To make way for this experience, RIDEMAKERZ, currently located on the West Side, will move to the Marketplace.

Over on Pleasure Island, we’ve completed removing some of the buildings that aren’t part of our future plans. During the course of this site work, we identified opportunities to further refine our master plan and are pausing to evaluate them. What does this mean for you? While we’re moving quickly, it will admittedly cause a delay in construction. But we’re willing to bet that any delay will be worth the wait once we’re able to share details about the exciting work we’ve been doing.

Adventurer’s Club & BET Soundstage Coming Down as Hyperion Wharf Goes Up

That’s right, the Adventurer’s Club and the BET Soundstage buildings are about to come down at the former Pleasure Island. But what will be replacing them? For now, just grass:

“Seed & Mulch”, the same that can currently be found on the plots that were Rock ‘N’ Roll Beach Club and Motion. Now a new patch of grass will appear temporarily at the other side of the island. Fans of Comedy Warehouse will be happy to know that the building will remain in-tact and is labeled as a “Future Entertainment Parcel”.

You may recognize the photo above as the plaza and small elevated stage between Portobello and Fulton’s. Thankfully, this area is getting a new look as well:

A good portion of this project has already been completed (namely, the new bridge to Marketplace), but there is still a bit to go.

This layout shows the new park area on the waterfront between Paradiso 37 and the former Rock ‘N’ Roll Beach Club, as well as the new path that will allow guests to walk past the left side of Portobello directly into the heart of the island. Let’s take a closer look at the new park:

Expect to see much of this work begin very soon. The entire document with these plans can be found at this link. Stay tuned to WDW News Today as we keep you updated on the transition from Pleasure Island to Hyperion Wharf!