On July 8, 2013, Old Navy celebrated Mickey’s 85th anniversary by debuting a new clothing line featuring the never-aging mouse along with some of his friends in a collection of retro tees for the whole family. The collection features some rarely-seen art from the Disney archives, exploring how Mickey and other beloved characters have evolved through the years. This very unique collection of summer tees literally takes center stage at Old Navy stores across the country.
The “Mickey Through the Decades” collection is available online at www.OldNavy.com/mickeystyle and at Old Navy stores. Prices are $12.94 and $14.94 for women’s and men’s tees respectively, kid’s tees will be priced from $12.94 with toddler tees being priced from $14.94.
“By combining Disney storytelling with Old Navy’s relaxed, playful styles we’ve achieved a product line that truly celebrates our classic characters,” said Jodi Rosenblatt, director of sales, Disney Consumer Products. “Mickey continues to capture the imagination of fans worldwide, and this vintage collection reminds us of Mickey’s timeless qualities and fun-loving personality.”
While visiting Old Navy’s website for the collection, visitors can download exclusive Disney digital freebies and register for a chance to win a custom Disney tour in L.A., worth $10,000.
“We are thrilled to feature Disney’s beloved Mickey Mouse in this new fashion collection, and to provide a glimpse into the history of this enduring character,” said Nick Grover, director of licensing, Old Navy. “Developing a Disney collection has given us another opportunity to take our licensing business to the next level while continuing to offer our customers exactly what they love at a price point they can’t find anywhere else.”
Be sure to visit www.OldNavy.com/mickeystyle to see the selection of shirts and to register for the $10,000 Disney Tour in L.A. sweepstakes.
