Disney•Pixar’s “Coco” Celebrates A Host Of Brands In Far-Reaching Promotional Campaign

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DISNEY•PIXAR’S “COCO” CELEBRATES A HOST OF BRANDS

IN FAR-REACHING PROMOTIONAL CAMPAIGN

Film Opens in U.S. Theaters Nov. 22

Pixar Animation Studios’ all-new original film “Coco” welcomes a host of brands to the family for an in-depth promotional campaign, including Airbnb, Ancestry, Chatbooks, Guitar Center, the Herdez® Brand, Purple, Southwest Airlines, Subway® and SunRype. Directed by Lee Unkrich (“Toy Story 3”), co-directed by Adrian Molina (story artist “Monsters University”) and produced by Darla K. Anderson (“Toy Story 3”), Disney•Pixar’s “Coco” opens in U.S. theaters on Nov. 22, 2017.

According to Lylle Breier, senior vice president, global marketing partnerships for The Walt Disney Studios, the story itself is the campaign’s greatest strength. “‘Coco’ celebrates family, chasing your dreams and the power of music,” said Breier. “The film’s themes really resonated with each of these extraordinary brands, inspiring them to create compelling programs.”

The “Coco” promotional campaign features the following brands.

  • Airbnb is set to launch its promotion this month to inspire family travel in Airbnb listings around Mexico. The campaign will be shown in both Mexican and US national TV, and on Airbnb’s digital and social platforms. Founded in 2008, Airbnb’s mission is to create a world where people can belong when they travel by being connected to local cultures and having unique travel experiences. Its community marketplace provides access to millions of unique accommodations from apartments and villas to castles and treehouses in more than 65,000 cities and 191 countries.
  • Ancestry will launch an integrated marketing campaign centered around discovering your past to inspire your future, just as main character Miguel does in “Coco.” This includes custom cinema and digital videos telling the story of Miguel’s journey in unlocking his family story to pave way for his future, a digital video of the “Coco” filmmakers getting their AncestryDNA revealed, an interactive Rivera family tree experience on com, and an influencer screening with top Disney influencers prior to film release. Ancestry harnesses the information found in family trees, historical records and DNA to help people gain a new level of understanding about their lives. With more than 2.6 million paying subscribers across its core Ancestry websites and more than 6 million people in the AncestryDNA network, Ancestry is the global leader in family history and consumer genomics.
  • Chatbooks is an app to create fast and affordable photo books directly from your phone’s camera roll or social media. The family-founded company offers an easy solution for people (especially parents!) who don’t have time to make photo books. Fans of the film can use Chatbooks to create an interactive “Coco” photo book that encourages everyone from children to the young at heart to celebrate their own unique family story.
  • Guitar Center is working with Cordoba Guitars and “Coco” to inspire a new generation of musicians. Guitar Center is the world’s largest retailer of musical instruments, recording, live sound, DJ and lighting equipment. With more than 280 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Center has helped people make music for more than 50 years. Guitar Center also provides customers with various musician-based in-house services, including Guitar Center Lessons, where musicians of all ages and skill levels can learn to play a variety of instruments in many music genres. With an unrivalled in-store experience, an industry-leading online presence and passionate commitment to making gear easy to buy, Guitar Center is all about enabling musicians and non-musicians to experience the joy that comes from playing an instrument.
  • The HERDEZ®Brand campaign combines the world of “Coco” and the vibrant flavors of HERDEZ® Their new television commercial focuses on the joy of bringing families together through food. The animated commercial takes fans to the “Coco”-inspired colorful lands, filled with the great traditions of Mexico. The spot also captures the qualities of Miguel’s family from the movie and combines food, tradition and fun through HERDEZ® -inspired Mexican dishes and family moments. HERDEZ® Brand is the No.1 selling salsa brand in Mexico and a growing staple in homes across the United States. In addition to Salsa Casera, the product line includes Salsa Verde and Guacamole Salsa. HERDEZ® authentic Mexican salsas are available nationwide at major grocery stores. Visit www.herdeztraditions.com/DisneyPixarCoco.
  • Purple launched in January 2016, quickly becoming an emerging leader in the development and manufacturing of innovative comfort products, including the world’s first No Pressure™ Mattress. Purple helps the world sleep and sit more comfortably with patented cushioning technology made from 20 years of innovation and a little bit of pixie dust. Purple pairs advanced products with world-class digital marketing to stand out as the world’s only comfort technology brand. No matter how you sit or sleep, Purple is here to help you feel and live better.
  • Southwest Airlines,the largest domestic carrier, serving more than 115 million passengers yearly, is connecting customers to Disney•Pixar’s all-new adventure “Coco,” celebrating the culture and traditions of Mexico. The airline is showcasing the beauty of the film in a high-flying way with the “Coco”-themed Boeing 737-700 aircraft flying among the carrier’s fleet throughout the United States, Mexico and Caribbean through the end of 2017. Customers can enjoy the airline’s Disney•Pixar “Coco” OnDemand Channel onboard WiFi-equipped flights beginning Nov. 1.
  • Subway® restaurants will offer six collectable backpack tags featuring the vibrant artwork from “Coco”—one in every Subway® Fresh Fit for Kids Meal. Broadcast and digital video creative integrate core themes from the film, including a passion for music and the importance of family, with the Subway® Fresh Fit for Kids Meal. The program will also feature creative assets across owned and paid digital platforms along with in-store merchandising in over 26,000 restaurants. Guests in 113 countries have easy access to a fresh lineup of vegetables for their made-to-order sandwiches and salads at more than 44,400 franchised locations. Sandwich Artists™ serve 7 million sandwiches a day around the world. The company, founded over 50 years ago by then 17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees in neighborhoods around the world. subway.com.
  • SunRype, the maker of healthy snacks, will place co-branded displayers in the produce departments of grocers across the country. Their digital sweepstakes* will award a trip for a family of four to see the film’s Hollywood premiere as well as other great weekly prize packages. SunRype’s featured product Fruit to Go fruit strips are a convenient portable snack made of simple ingredients: apple purees and juice concentrate—natural flavors with nothing artificial. SunRype grew out of the fresh fruit business in 1946, and have since continued to find the perfect balance of great taste and healthy goodness. Their philosophy is to use simple, straightforward ingredients. SunRype goodness is shared with families all across the USA and other parts of the world. *Sweepstakes’ abbreviated rules: NO PURCHASE NECESSARY. Void where prohibited.  October 2nd, 2017 at 8:00am PT and ends on October 20, 2017, at midnight PT for the Premiere Trip Sweepstakes & October 23rd through to November 24th, 2017 for the weekly prize packages. US only. 18+

VIDEO: Final Trailer For Disney-Pixar’s “Coco”

 width= Disney•Pixar’ has released the final trailer for their upcoming animated movie, “Coco”. Only just a few weeks away!

Despite his family’s baffling generations-old ban on music, Miguel (voice of Anthony Gonzalez) dreams of becoming an accomplished musician like his idol, Ernesto de la Cruz (voice of Benjamin Bratt). Desperate to prove his talent, Miguel finds himself in the stunning and colorful Land of the Dead following a mysterious chain of events. Along the way, he meets charming trickster Héctor (voice of Gael García Bernal), and together, they set off on an extraordinary journey to unlock the real story behind Miguel’s family history.

Disney•Pixar’s “Coco” opens in U.S. theaters on Nov. 22, 2017.

Source: Disney•Pixar’s

VIDEO: The Star Wars Show Previews “Star Wars: Galactic Nights” Tower of Terror Projections

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A preview, but quite a very small sneak peek. The latest episode of The Star Wars Show focuses mostly on Battlefront II’s voice actor T.J. Ramani, but there is a nice little preview of “Star Wars: Galactic Nights” that will be coming to Hollywood Studios for just one night on December 16th. The clip starts just before 1 minute mark on the video below.

Source: Star Wars

BREAKING: Rian Johnson To Direct And Create An All New “Star Wars” Trilogy

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Lucasfilm has just announced that a new Star Wars is being developed by “Star Wars: The Last Jedi” director, Rian Johnson.

From StarWars.com

For director Rian Johnson, Star Wars: The Last Jedi was just the beginning of his journey in a galaxy far, far away.

Lucasfilm is excited to announce that Johnson will create a brand-new Star Wars trilogy, the first of which he is also set to write and direct, with longtime collaborator Ram Bergman onboard to produce. 

As writer-director of The Last Jedi, Johnson conceived and realized a powerful film of which Lucasfilm and Disney are immensely proud. In shepherding this new trilogy, which is separate from the episodic Skywalker saga, Johnson will introduce new characters from a corner of the galaxy that Star Wars lore has never before explored.

“We all loved working with Rian on The Last Jedi,” said Kathleen Kennedy, president of Lucasfilm. “He’s a creative force, and watching him craft The Last Jedi from start to finish was one of the great joys of my career. Rian will do amazing things with the blank canvas of this new trilogy.”

“We had the time of our lives collaborating with Lucasfilm and Disney on The Last Jedi,” Johnson and Bergman said in a joint statement. “Star Wars is the greatest modern mythology and we feel very lucky to have contributed to it. We can’t wait to continue with this new series of films.” 

Johnson’s upcoming Star Wars: The Last Jedi arrives in U.S. theaters on Dec. 15, 2017.

No release dates have been set for the new films, and no porgs were available for comment.

Source: StarWars.com

TV Series Based On “Star Wars”, “Monsters Inc.” And “High School Musical” Coming to Disney’s Upcoming Streaming Service

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Bob Igeer has announced that new TV series’ based on the popular franchises, “Star Wars” , “Monsters Inc.” and “High School Musical” will be coming to Disney’s upcoming streaming service.

From Variety:

Disney is planning a live-action “Star Wars” TV series to air on its entertainment streaming service that is expected to launch by the end of 2019.

Disney chairman-CEO Bob Iger announced the “Star Wars” news during the company’s quarterly earnings call. In addition to the “Star Wars” TV series, Disney is working on TV series adaptations of Pixar’s “Monsters Inc.,” the Disney Channel’s “High School Musical” franchise and an original entry from Marvel.

Of the nascent entertainment-focused streaming service, Iger said Disney would produce four to five original movies a year for the service, in addition to the original TV series. Iger said it would not have traditional advertising in the form of commercials. Sponsorship opportunities may be available, however.

Iger also said he expects the Disney-branded streaming service to be priced “substantially below” Netflix’s $10.99 a month because the service will have less content overall. “The price will reflect that,” he said. “Our goal is to attract as many subs as possible starting out.”

Source: Variety

VIDEO: Meet The Revengers In This New Featurette For “Thor: Ragnarok”

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Looks like Thor has a new team that consists of Hulk, Loki, Valkyrie and The God Of Thunder himself. They call themself “The Revengers”! Check out this new featurette for “Thor Raganarok”.

In Marvel Studios’ “Thor: Ragnarok,” Thor is imprisoned on the other side of the universe without his mighty hammer and finds himself in a race against time to get back to Asgard to stop Ragnarok—the destruction of his homeworld and the end of Asgardian civilization—at the hands of an all-powerful new threat, the ruthless Hela. But first he must survive a deadly gladiatorial contest that pits him against his former ally and fellow Avenger—the Incredible Hulk!

“Thor: Ragnarok” is directed by Taika Waititi and returns Chris Hemsworth starring as Thor and Tom Hiddleston reprising his role as Loki. They are joined by Cate Blanchett, Idris Elba, Jeff Goldblum, Tessa Thompson and Karl Urban, with Mark Ruffalo and Anthony Hopkins.

Marvel Studios’ “Thor: Ragnarok” thunders into U.S. theaters on November 3, 2017.

Source: Marvel Entertainment

VIDEO: International Trailer Released For “Star Wars: The Last Jedi”; New International Poster

 

 width=If you were hoping to see lots of new footage in the international trailer for “Star Wars: The Last Jedi”, you may be disappointed. This trailer, from Japan, is basically parts of the teaser trailer, combined with the official domestic trailer, plus a few new shots of Rey, Kylo’s helmet, BB-8 and C3PO. It’s nothing like the international trailer that was released for “The Force Awakens”, which added a lot more additional footage. Lucasfilm is trying to keep as much of this film as possible under wraps and they are doing a very good job of it!

https://youtu.be/I_tNoPEa5Oc

This, however, is a little more interesting. Japan has also released a new international poster for “Star Wars: The Last Jedi” and in it we finally see Luke igniting his light saber. This is very similar to the domestic poster that was released recently but Luke and Rey have traded places. Does that mean anything? We’ll soon find out.

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Source: JoBlo Movie Trailers

REVIEW: Thor: Ragnarok Provides a Soft Reboot of Sorts for MARVEL Franchise, Trades Serious Tone for Comedy

Last night, I was lucky enough to attend an early showing of the latest Marvel entry, Thor: Ragnarok. I’ve been a fan of the Marvel cinematic universe since Nick Fury appeared after the credits of Iron Man and I’ve seen every movie since. I’ve enjoyed them all as well, and although I would perhaps rank some higher than others, not one would I consider bad as they were at least all enjoyable. Well, Dr. Strange was kind of boring, but I’m digressing. They’ve all be fun rides, so how was the third entry for Thor?

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Thor: Ragnarok (2017)
L to R: Valkyrie (Tessa Thompson) and Thor (Chris Hemsworth)

Well, it was great! Not as strong as Civil War, or Avengers, but extremely entertaining, tightly packed, and fun. The thing it WASN’T was a Thor movie. I’ll explain, but first let’s talk about all that worked.

The story is very fast paced, never lingering too long, and it works. The action travels fast, and you get the sense of urgency Thor himself is facing. It never drags or gets too ponderous. The film itself is obviously very influenced by Guardians of the Galaxy, in both tone and art direction, but that’s not necessarily a bad thing. The film is crisp and great to look at, but does its best to distinguish itself so the Guardians influence isn’t obvious. The only time it’s a little too obvious is when an older song scores an action sequence, but it only happens once or twice and Thor doesn’t have an ‘Awesome Mix’ of his own. Also, the action scenes are so greatly choregraphed and eye catching it doesn’t matter. While this might not be Marvel’s strongest film in balancing all its elements, it might be a contender in Marvel’s funniest film. Seriously. The actors and the writers all turn in hilarious work and I don’t remember the last time I laughed this much at a Marvel movie. This is honestly where it surpasses even Guardians. The greatest thing is it’s not stupid or dumb humor, it’s all based on character and situation, so even if you see a bit coming it’ll make you smile if not make you laugh out loud.

Chris Hemsworth is great (More on Thor himself later), and Tom Hiddleston is on point as usual as Loki. Hela, played by Cate Blanchett, makes herself extremely known as Marvel’s first main female villain. Her power level actually might be higher than any previous villain, and it’s not played off or written off to make the heroes win. She seethes and commands, becoming not just a villain but perhaps a force of nature turning all of Asgard on its side. Valkyrie, played by Tessa Thompson is a great strong female lead too. She brings a lot of pain to the role, in addition to being super tough and not to be trifled with. This is no token love interest or sidekick, she actually is another great warrior to add to the likes of Black Widow, Gamora and Wasp. Jeff Goldblum as does fantastic as the Grand Master. Every scene he’s in is a delight, and he’s so enmeshed in this character, it’s so seeped with his Jeff Goldblumy-ness you can’t help but love it and I hope to God he becomes a reoccurring character. Idris Elba returns and so does Anthony Hopkins, redeeming himself somewhat from his lunatic performance in Transformers: The Last Knight.

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The star of the show however is Hulk, played by Mark Ruffalo. Not just smashing, he actually balances comedy, badassness, and pathos better than the movie as a whole. Minor spoiler here, but the reason Hulk sat out the adventures since Age of Ultron was he’s been here in this arena, and for two years he’s been Hulk. As such, he’s evolved as a character, and we can see his loneliness, his frustration, his need to be loved. He’s no longer the big gun, he’s an actual Avenger who’s doing his best with his limited mind. There’s a call back to Age of Ultron that actually was my favorite emotional moment of the film. We won’t spoil that.

So the film was a great time. Laugh out loud hilarious, great turns by old characters like Hulk and some fantastic new ones like Hela and the Grand Master. A few emotional moments fall flat because they’re not allowed to sit very long, but in the end its still an excellent action film that delivers on basically every promise. The only thing, and it’s not even really a negative, more like something that depends on the individual, is that it’s not a Thor film.

I liked the first Thor. It was fun, the great type of sword and sorcery film that doesn’t take itself too serious but serious enough to have stakes. It was like playing World of Warcraft, where you could fight frost giants with hammers and use rainbow bridges but still have fun with the concept. It wasn’t Iron Man, but it was neat. Thor: The Dark world was even better, expanding on the lore of the film while still keeping the tone. I liked them both. Obviously someone higher up didn’t think that highly of them because Ragnarok goes far to distance itself. It wasn’t that they weren’t acknowledged, it was almost as if they were derided because most connections to them were burned.
First off, Thor’s funny now. Chris Hemsworth is a strong charming leading man and does great with the material, but the humor of Thor himself previously was more of being the stiff straight man. The medieval fish in a modern pond kinda thing. Not anymore. Now he’s quipping away, interrupting villains and being a little goofy. He sounds more like Iron Man or Ant Man now. Remember “Does Mother know you weareth her drapes?” Classic Tony Stark line, now something that Thor might say. If you get what I’m going for.

Here’s another minor spoiler: the ominous lead in ending from The Dark World where Odin is banished and Loki replaces him is completely blown within the first ten minutes. Loki ruins his own plan by making a giant memorial to himself, including a tribute play, because that’s the best way to keep your cover. It doesn’t play so much as Loki being out of character as wanting to get that plot point out of the way. Also, characters from the first two films are killed quickly. Sif is nowhere to be found, Jane Porter (and Natalie Portman) is explained away in a throwaway line, and the treasure vault that was a big part of the Thor lore is now openly derided by Hela, including the first films mcguffin. This film is a soft-reboot of sorts for the Thor series I suppose, heading in a new, more comedic direction that lines up with other MCU films.

This stuck in my craw despite enjoying the movie a ton. It’s not really a negative of the film itself, just something that was obvious to me. More Guardians, less Thor stuck out as a mandate. I saw the film with my sister, who wasn’t crazy about the first two, and she loved this one. Starting fresh, as it were, was the exact right thing to do in her eyes. My wife sees Thor’s new sense of humor not as a sudden character change like me but as a natural evolution. So, I’m not really counting this as a con. It’s more a personal preference. If you were a big fan of the Thor and Thor: The Dark World, or the more stoic Thor from the two Avengers films, some things might grind your gears a little. None of this, however, stops the film from being a real joy to watch.

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Thor Ragnarok doesn’t forget the fun and humor that makes these adventures great, with great action scenes and some real character building moments. It doesn’t offer the joyous package of Avengers or Civil War, but it builds the world it’s playing in well and makes a real great time. So far, Marvel’s winning streak continues, with not a bad movie in the bunch. “Though Dr. Strange was kind of boring…”

THEME PARK NOTE: The dragon thing that is the main antagonist of Guardians of the Galaxy: Monsters After Dark is hardly “featured.” It’s in the movie for like the first three minutes then promptly killed, so don’t expect any cool connection here.

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